Surf X

Abstract

Surf X is a company that sells articles for surfing.

Challenge

Renew the brand and develop a new identity and website, which allows greater reliability and solidity towards customers.

Process

Branding
– Research of the competition
– Brand development and visual identity
– Brand guidelines
– Communication strategy

Web design
– Moodboard (styling research)
– Flow (sitemap)
– Wireframe (page structure)
– Funcional prototype
– Analysis of usability and user experience (UX)
– Graphic interface design (UI)
– Responsive design (Desktop, tablet and mobile)
– Animation and transitions
– Responsive layout
– Front-end development

Solution

We designed a modern site with an original and unique style related to the brand. Making users can easily navigate through the site and know all the products.