Abstract
P&P Informatica is a technology consultancy that provides and integrates solutions since 2003. The services they offer range from the provision of hardware and specific software, to the management and maintenance of the SME’s IT fleet, developing and consolidating processes that help their customers to optimize their costs and investments in IT.
Challenge
Renew the brand and develop a new identity, which allows greater reliability and solidity towards customers.
Process
Branding
– Research of the competition
– Brand development and visual identity
– Brand guidelines
– Communication strategy
Print Design
– Assembly of originals for printing
– Design of pieces
Web
– Moodboard (styling research)
– Flow (sitemap)
– Wireframe (page structure)
– Funcional prototype
– Analysis of usability and user experience (UX)
– Graphic interface design (UI)
– Responsive design (Desktop, tablet and mobile)
– Animation and transitions
– Responsive layout
– Front-end development.
Social Media
– Communication strategy
– Content design
– Writing of contents
– Community manager
Solution
We created a new logo and identity according to the latest trends, taking it to the pair of companies of international level.
