Phenomena

Abstract

Phenomena is a company that have an ecommerce of female teen clothing.

Challenge

Achieve a brand and a minimalist site, but that is attractive to the female teen audience.

Process

Branding
– Research of the competition
– Brand development and visual identity
– Brand guidelines
– Communication strategy

Web design
– Moodboard (styling research)
– Flow (sitemap)
– Wireframe (page structure)
– Funcional prototype
– Analysis of usability and user experience (UX)
– Graphic interface design (UI)
– Responsive design (Desktop, tablet and mobile)

Solution

We created a modern ecommerce with a young style. In which the promotion of new products really pop.