Cortinas Online

Abstract

CortinasOnline is an ecommerce company retail that sells roller blinds.

Challenge

The client had the need to give it a current style, unify the visual identity, and generate more conversions.

Process

Branding
– Research of the competition
– Brand development and visual identity
– Brand guidelines
– Communication strategy

Print Design
– Assembly of originals for printing
– Design of pieces

Web

– Moodboard (styling research)
– Flow (sitemap) – Wireframe (page structure)
– Funcional prototype
– Analysis of usability and user experience (UX)
– Graphic interface design (UI)
– Responsive design (Desktop, tablet and mobile)
– Animation and transitions

Social Media

– Communication strategy
– Content design
– Writing of contents
– Community manager

Motion
– StoryBoard
– Motion Graphics
– Animation 2D

Solution

We managed to position the brand among the best in the online segment, designing a strong identity, easy to recognize. We improved the UX of the site for better navigation and generate more conversions. From this we continue accompanying the brand in its growth and launch of new products.