Capba V

Abstract

Capba District 5 is part of the College of Architects of the Province of Buenos Aires (CAPBA), which has been divided into 10 districts. It has its headquarters in Mercedes and has 23 branches.

Challenge

The client had the need to give it a current style and unify the visual identity.

Process

Branding
– Research of the competition
– Brand development and visual identity
– Brand guidelines
– Communication strategy
Print Design
– Assembly of originals for printing
– Design of pieces
App
– Moodboard (styling research)
– Flow (sitemap)
– Wireframe (screen structure)
– Funcional prototype
– Analysis of usability and user experience (UX)
– Graphic interface design (UI)
– Responsive layout
– Stores upload
Social Media
– Communication strategy
– Content design
– Writing of contents
– Community manager
Motion
– StoryBoard
– Motion Graphics
– Animation 2D

Solution

We managed to unify and consolidate the total identity of District 5, taking it to a current style. Day A day we are updating it according to the new trends. From this we continue accompanying the brand in its growth and launch of new new pieces of communication.
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